Lapland Winter Park is a winter activity destination located approximately 10 minutes from the center of Rovaniemi, Finland. The park offers a variety of experiences suitable for both children and adults, making it an ideal spot for families, corporate groups, and anyone seeking an Arctic adventure.
6. Sport digitalisation in cities
7. Innovative and sustainable sports
10. Active tourism
15. Exergaming
16. Solutions for fitness centres
17. Promoting healthy habits
Lapland Winter Park has exciting opportunities for innovation, enhancing visitor experience through modern technology and interactive adventures:
Virtualization and Gamification: The park can integrate gamified experiences by strategically placing QR codes around the premises. Scanning a code would reveal clues leading visitors to the next checkpoint, promoting exploration of the area. Additional interactive tasks or puzzles could be linked to each QR code, enriching the guest experience and increasing engagement.
Geocaching Adventure: Implementing geocaching would allow visitors to embark on treasure-hunting journeys within the park. Using GPS-enabled devices or smartphones, guests could seek out hidden caches placed strategically around the park, encouraging outdoor activity and exploration.
Augmented Reality (AR) Elf-Hunt for Children: Transitioning the existing Elf-Hunt into a fully digital AR experience would captivate younger guests. Through a dedicated AR mobile application, children could search for animated elves hidden virtually within the park’s environment. Successfully finding all elves would result in digital rewards or virtual chocolate coins, making the activity fun, immersive, and environmentally friendly.
Health and Activity Monitoring Systems: Integrating wearable technology such as heart rate monitors or fitness trackers would allow guests to monitor their physical activity levels and heart rate during various park activities. This data could provide personalized insights and enhance the overall visitor experience by promoting health-conscious enjoyment of park attractions.
Activity and Nature Information via QR Codes: QR codes placed throughout the park could provide visitors with immediate access to instructions or safety guidelines for various activities such as sliding, ice skating, skiing, snowshoeing, carousel sledding, and reindeer feeding. Additionally, these codes could offer educational content on local flora, fauna, weather conditions, snow information, and other nature-related facts, enriching visitors’ understanding and appreciation of their surroundings.
Region
inshape@sportsandtechnology.com