Based in Barcelona, BeYou forms part of the Wellness holding, the mother company of Technogym, the world leader in gym equipment.
BeYou is a reward-based health platform helping users to adopt healthier habits, using gamification algorithms, coaching, peer support and rewards. We motivate and reward users to enhance their physical health & mental balance through a gamified model of wellness. Users can join social challenges and earn rewards to walk, Sleep, Eat Healthier and Feel well.
1. Emotional and physical health
2. Corporate games
3. Environments, products and technology for workplace
6. Sport digitalisation in cities
8. Gamification of urban sports
13. Analytics for fan engagement
15. Exergaming
17. Promoting healthy habits
We are looking for partners in the following areas:
1. Corporate Wellness Programs– We partner with companies to integrate BeYou into employee wellness initiatives, fostering healthier workplace habits. Through gamified challenges, employees can engage in friendly competitions, track their progress, and earn rewards for their efforts—enhancing well-being, productivity, and team spirit.
2. Gyms & Fitness Centers– We collaborate with gyms to integrate our digital wellness platform, increasing member engagement and retention. Gym members can earn rewards for achieving fitness milestones, receive personalized incentives such as membership discounts or exclusive perks, and stay motivated through interactive challenges.
3. Research Institutes & Universities – We work with academic institutions to refine our gamification algorithms using behavioral science and research-backed methodologies. Collaborating with experts in health, psychology, and AI helps us improve user motivation, drive sustained habit formation, and contribute to innovation in digital health engagement.
4. Health & Fitness Data Solution Providers – We seek partnerships with technology providers specializing in data collection and analysis. Our goal is to deliver real-time feedback when users track meals, log fitness activities, or scan food images. Additionally, we aim to integrate data from third-party fitness trackers, ensuring a seamless and comprehensive health monitoring experience for our users.
Through these strategic collaborations, we aim to amplify the impact of our gamified digital fitness and wellness solution, making it more accessible, engaging, and rewarding. By leveraging innovative partnerships, we strive to combat sedentary lifestyles, reduce obesity and stress, and foster long-term, sustainable health habits—empowering individuals to lead healthier, more balanced lives.
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inshape@sportsandtechnology.com