To fight citizens’ inactivity through SME services, INSHAPE aims to build different regional Hubs in the EU, that consist of centres of activities in which SMEs and stakeholders can collaborate to provide the latest innovation in the field of sport & vitality, work together and  share knowledge for effective solutions to scale up the EU market.  

Thanks to these Hubs, SMEs from the partners’ regions will be able to connect to other European companies to realize their innovations in interregional cooperation. This way, INSHAPE will accelerate interregional innovation investments related to sports & vitality and bring SME services to be sold at the European level.