In Noord‑Brabant, where innovative technology meets human‑centered design, MindHacker is redefining how digital mental coaching can scale across Europe. By developing advanced 3D avatar‑based coaching chatbots powered by multi‑agent AI architectures, MindHacker is creating interactive, personalized support experiences that combine empathy, intelligence, and accessibility. Through the I3‑INSHAPE project, MindHacker is accelerating the development and validation of its flagship coaching technology and building cross‑border collaborations that strengthen Europe’s digital health ecosystem.
We spoke with Ad van den Oord, owner of MindHacker, to explore the company’s mission, innovations, and vision for the future.
Ad, can you introduce MindHacker in a few words?
MindHacker is an AI technology company specializing in advanced 3D avatar‑based coaching chatbots supported by multi-agent architectures. We develop an innovative mental health and coaching platform that delivers personalized, interactive, and scalable psychological assistance through conversational interfaces. Our unique value lies in combining cutting‑edge AI with an empathetic approach to coaching, making mental support more accessible to individuals and organizations.
What kind of solutions or services do you offer? How do you stand out in the market?
MindHacker provides AI-powered mental coaching chatbots that use multi-agent systems and 3D avatars to deliver personalized psychological support. Our modular platform includes:
- motivational interviewing modules
- stress management guidance
- adaptive psychoeducation
- personalized mental coaching pathways
What sets us apart is our human‑in‑the‑loop quality improvement system, which ensures continuous learning and optimization. Our technology creates context‑aware, empathetic interactions that feel natural and supportive, bridging the gap between digital accessibility and human understanding.
What type of solution are you and your SME partner developing within the I3‑INSHAPE project?
Within I3‑INSHAPE, MindHacker is co‑developing an advanced 3D‑animated coaching chatbot with multi-agent architecture together with our flagship partner.
Our joint solution offers engaging interactions through text and speech, strengthened by human‑in‑the‑loop quality control. This collaboration allows us to expand from stress‑management support into a broader positive coaching framework, creating a holistic digital coaching platform.
By combining our technological expertise, we are pushing the boundaries of AI‑driven psychological assistance.
Importance of the I3‑INSHAPE Project and the INSHAPE Initiative
What tangible impact does the I3‑INSHAPE project have on your development and market access?
The I3‑INSHAPE project plays a crucial role in accelerating our innovation cycles. It offers:
- access to pilot studies for real‑world validation
- expert guidance on regulatory frameworks (EU AI Act, MDR)
- support in navigating IPR and GDPR complexities
- strategic day‑to‑day assistance in cross‑cultural technical collaboration
Without I3‑INSHAPE, it would be significantly more difficult — and slower — to reach international markets, validate our technology, and manage the cross‑border innovation required for a product of this complexity.
Why are initiatives like I3‑INSHAPE essential for the future of sport and vitality in Europe?
I3‑INSHAPE and its innovation hubs break down barriers between regions, fostering cross‑border collaboration, knowledge exchange, and market access for SMEs. These initiatives are crucial for developing solutions to mental and physical health challenges, enabling new technologies that enhance physical activity, digital wellness, and social interaction.
By supporting SMEs in innovation, they help reduce healthcare costs, strengthen Europe’s technological leadership, and promote a holistic approach to individual and societal well‑being.
What are your expectations for the future within the I3‑INSHAPE project?
My expectation is to build a sustainable international collaboration framework that continues beyond the project’s completion. We aim to leverage I3‑INSHAPE’s support in navigating regulatory challenges, accessing specialized knowledge, and coordinating cross‑border development.
The long‑term vision is to create an ecosystem where SMEs share expertise, resources, and opportunities — making it easier to overcome cultural, legal, and technological barriers in Europe.
What’s one key takeaway you’d like people to remember about INSHAPE?
INSHAPE bridges innovation gaps across Europe, empowering SMEs to collaboratively develop cutting‑edge technologies that advance sports, health, and vitality.
📌 Learn more about MindHacker: https://mindhacker.io