How data, dialogue, and practical collaboration can create a new motion pattern detection services to homes and gyms

Europe’s sport and active lifestyle sector is changing rapidly. Companies are seeking ways to develop their services more agilely, utilize data more effectively, and meet rising customer expectations. I3‑INSHAPE provides a unique environment for this: a hands‑on ecosystem where companies are not left alone in their innovation work. INSHAPE’s core principle is that we do not support individual companies, but rather projects, for which companies from across Europe are brought together to share expertise and co‑develop new business.

INSHAPE – Practical development driven by real company needs

INSHAPE is not a traditional project framework. It is a service model where business collaboration, agile experimentation, and multidisciplinary innovation have space to grow. In practice, this means:

User‑driven development – companies create a joint Action Plan that evolves with their needs and serves as the practical roadmap for the collaboration.

Concrete services and expert support – from research to market preparation, from piloting to GDPR/IPR questions.

Continuous dialogue – close day‑to‑day cooperation between IBS Managers, regional coordinators, and companies.

Step‑by‑step innovation progression – practical guidance along the TRL 6 → TRL 9 path.

This model makes it possible to combine company‑specific goals, European expertise, and genuine market needs. The collaboration between Blautic and Eurofitness is an excellent example.

Blautic & Eurofitness – A Collaboration Shaping the Future of Rehabilitation Services

When the high‑tech sensor company Blautic (blautic.com) from Valencia and the fitness‑ and wellness‑center operator Eurofitness from Barcelona began their collaboration, they had a simple but ambitious idea: to create a next‑generation rehabilitation solution that motivates, supports, and guides users both in fitness centers and at home.

The collaboration started from a strong shared understanding of what the market needs. Eurofitness contributed deep knowledge of everyday physiotherapy and user challenges, while Blautic brought cutting‑edge technological expertise. INSHAPE supported the joint project from the partner‑matching stage onward, ensuring smooth cooperation.

A Clear Joint Direction

The shared Action Plan structured the work into four phases:

• Defining objectives and the pilot – identifying user groups and types of injuries the solution should support, and determining which processes to test.
• Technical development – Blautic handled the solution architecture; Eurofitness prepared user journeys and testing.
• Piloting – testing in both fitness centers and home environments, collecting feedback from physiotherapists and users.
• Utilizing results and further development – an application is now under development, and plans for scaling the solution have begun. Fitness‑center chains are being approached for cooperation as the B2B solution appears particularly promising.

During the pilot, the focus was on a simple question:
Does the solution genuinely support both the rehabilitating user and the professional?
The first results were clear – users found the guidance motivating, and physiotherapists gained new confidence in assessing progress.

INSHAPE’s role? A partner, above all.

INSHAPE has supported Blautic and Eurofitness on several levels. The dedicated IBS (Innovation and Business Support) Managers help keep the project on track and solve practical questions along the way. INSHAPE offers joint trainings – for example around GDPR and IPR helping ensure fair distribution of results and proper handling of sensitive customer data. More tailored expert contribution from the European University of Valencia has helped design the KPI structure and metrics for the pilot. (Other tailored services to mention here?) Project is also adaptated when needed, which enables to keep progress smooth even when additional clarification is required. The result is a strong, trusting partnership in which all parties feel they can be developed professionally as well.

What makes this collaboration a success case in I3-INSHAPE?

1. A shared vision turned ideas into a concrete service
   The companies started with a clear, common goal that materialized into a functional pilot. The shared direction prevented unnecessary detours and kept development relevant.
2. Hands‑on collaboration produced rapid results
   Regular workshops and tight day‑to‑day communication created a fast feedback loop. Testing each phase in practice kept development agile and ensured immediate problem‑solving.
3. Technology and customer understanding met in balance
   Blautic’s technical expertise and Eurofitness’s deep insight into everyday rehabilitation complemented each other exceptionally well. The result will be a solution that is genuinely usable—not merely technically possible.
4. The INSHAPE approach enabled what companies could not have achieved alone
   GDPR/IPR support, KPI definition, expert partners, and continuous sparring has created a growth platform that would have been hard for a single company to access. The ecosystem has strengthened cooperation and added confidence to the process.
5. The solution has clear scalability and market potential
   From the outset, the service was developed for expansion from centers to home use, and from the Spanish market to international distribution. This makes the collaboration a sustainable investment—not just a standalone project.

Follow the progress of Blautic & Eurofitness and other INSHAPE SME projects on INSHAPE channels!