Details

Area:

@sport

Challenges:

Description

ActiveMotionAI revolutionizes fitness centers by combining AI-driven movement analysis, gamified workouts, and physiotherapy-based protocols to engage and motivate inactive individuals. Our platform delivers real-time feedback and personalized, game-like experiences that boost retention, lower barriers to entry, and make exercise enjoyable and accessible, empowering fitness centers to attract and retain more members while supporting healthier, more active communities.

By leveraging cutting-edge technology and evidence-based methods, ActiveMotionAI addresses the €27 billion European fitness market’s biggest challenges—high dropout rates and limited personalization. Our SaaS solution integrates seamlessly with gym infrastructure, turning workouts into interactive games and providing expert feedback using standard cameras. This approach not only increases member retention by 20% but also makes high-quality fitness guidance affordable and accessible, supporting sustainable healthy habits and driving long-term social impact.

Consortium

MakesPerfect (South Netherlands, NL)
Hagenaars Beheer (South Netherlands, NL)

Objectives

  • Increase exercise accessibility and adherence for previously inactive individuals through personalized, gamified fitness experiences.

  • Enhance health and well-being by integrating AI movement analysis with physiotherapy-based protocols.

  • Implement and validate precision exercise methodology tailored to individual needs and risk factors.

  • Advance AI movement technology from prototype to market-ready solution for fitness centers.

  • Boost member retention and expand fitness center customer bases by making exercise engaging and affordable.

See the other projects

Integrated digital ecosystem for grassroots sports, combining smart venue management, location-based interaction, and AI-driven video analytics.

Consortium