This project aims to accelerate the adoption of active eSports and exergaming by combining CSE’s innovative technology, which merges physical activity with interactive gaming, with SevenMila’s extensive expertise in sports event management, marketing, and audience engagement.

Together, the partners will design, test, and validate new business models for active eSports events, creating engaging experiences that encourage participation in physical activity through competitive and recreational gaming.

Through a series of pilot events and market validation activities, the consortium will explore innovative event formats, communication strategies, and monetization approaches for different user segments. The project will leverage digital and on-site engagement tools to build scalable active eSports experiences that promote healthy lifestyles, attract new audiences to sport, and create sustainable growth opportunities. By combining exergaming technology with proven event management capabilities, the partners aim to establish a new generation of inclusive and commercially viable sports events with international expansion potential.