In Hungary, where technology and creativity meet, VentureCo is redefining fan engagement in the sports industry. Known for delivering full-scale software development and digital marketing services, VentureCo offers everything from strategic planning to reaching end users — creating a complete digital ecosystem for its clients. Now, through the I3-INSHAPE project, VentureCo is enhancing its flagship product, Engage, to help sports clubs, event organizers, and content creators connect with their audiences like never before.
We spoke with Tamás Vezér, CEO of VentureCo, to learn more about their journey and vision.
Tamás, can you introduce VentureCo in a few words?
VentureCo is a Hungary-based software development and digital marketing company. Our uniqueness lies in providing a full-circle service — from strategic development to reaching end users. We look for clients with great ideas that we can develop further.
Our flagship product is Engage, an application that allows users to connect with content creators, favorite sports teams, or events through interactive features like selfies — creating a digital bridge between fans and their passions. Alongside Engage, we offer complementary services such as URL shortening and other digital marketing tools.
What kind of solutions or services do you offer? How do you stand out in the market?
We provide a full scale of software development and digital marketing services, but what makes us stand out is our ability to deliver end-to-end solutions. From concept to execution, we ensure that our clients’ ideas become impactful digital products.
Our mission is to create tools that connect people and experiences, and Engage is the perfect example — a platform that brings fans closer to their favorite teams and events in a unique, interactive way.
What type of solution are you and your SME partner developing together in the framework of the I3-INSHAPE project?
Together with Berrly, our co-development partner, we are enhancing Engage by integrating CRM systems and data insight tools. This combination allows sports clubs, event organizers, and content creators to better understand and engage their audiences.
By merging Engage’s data collection capabilities with Berli’s CRM expertise, we are creating a powerful solution that helps customers boost their marketing activities and fan engagement strategies.
What tangible impact does the I3-INSHAPE project have on your project idea?
The I3-INSHAPE project has given us connections, partnerships, and validation opportunities that would have been hard to achieve alone. It accelerated our development process, provided access to market insights, and allowed us to test and refine our ideas.
Workshops and physical meetings have been especially valuable — offering practical knowledge, new ideas, and networking opportunities that strengthen our innovation journey.
Why are initiatives like I3-INSHAPE essential for the future of sport and vitality in Europe?
I3-INSHAPE acts as an innovation hub, connecting diverse projects and sectors within the sports industry. It accelerates digitalization, fosters collaboration, and supports sustainable practices. By bringing together innovators, SMEs, and researchers, it creates a space where ideas turn into impactful solutions — benefiting both the sports sector and society.
What are your expectations for the future within the I3-INSHAPE project?
Our goal is to take Engage from TRL 6 to TRL 9, achieve market validation, and expand globally beyond Hungary and Spain. We aim to deliver a product that resonates with users, generates stable revenue, and strengthens collaborations with other companies we’ve met through the project.
Ultimately, we want Engage to become a recognized tool for fan engagement worldwide.
What’s one key takeaway you’d like people to remember about INSHAPE?
Connections lead to collective innovation. The relationships built through workshops, events, and shared knowledge are the foundation for creating impactful projects. INSHAPE proves that collaboration can transform ideas into solutions that benefit the entire sports industry.